Our Story

Trust is Precious

Precious Moments is a brand owned by ACPL, one of India’s largest manufacturer and exporter of sterling silver jewelry. Being awarded by the Govt. of India as the "Highest Exporter of Silver Jewellery" for 20 consecutive years is a testament to the purity and high quality of precious metal products produced by Acpl for its customers around the world. Since 1948, we have been constantly innovating to ensure that we remain one of India’s best privately owned silver jewelry manufacturer.

icon1Awarded by the Govt. of India for 20 consecutive years
icon1Proudly designed and minted in India
icon1Trusted for purity and quality for over 60 years


To be a brand built on innovation and trust for the Indian consumer by providing innovative and occasion relevant precious metal products

Our Mission

To create awareness about Silver and make silver coins a year-round gifting option


To create coins that tell a story and express emotions of our customers

We have come a long way!


ACPL takes wings

Company was founded. Starts manufacturing operations in fashion jewellery.

Exports begin

ACPL starts exporting from Agra factory focusing on fashion and imitation jewellery


First Sterling Silver Manufacturing Company in India.

ACPL opens manufacturing unit for Chains, Jewellery and Coins/Bars in Agra.


A New Exploration

Enters into Machine Fabrication and Automation for Jewellery Industry


New Factory

Opens exclusive Gold Chain Manufacturing Factory in New Delhi


Awards & Accolades

Awarded Highest Exporter of Silver Jewellery and Chains by Government of India. Being recognized for the same till date year on year


Going Global

Opens Gold Manufacturing Unit In the UAE. First Indian company to achieve the feat.


Bling & Shine

Opens Diamond Jewellery Unit in SEZ, Noida.


Going West

Opens USA office for better representation in the US market


Capturing New Markets

Opens Thailand office to cater to South East Asian market


Never miss an offer!

Be the first to know when we go on sale or launch a new collection

    We don’t Spam. Terms of Use and Privacy Policy applies

    Precious Moments is a brand by the ACPL Group. ACPL is one of the largest manufacturer and exporter of Silver Jewelry in India. We manufacture silver jewelry including chains/Findings/Hoops Earrings and jewelry products. We have been formally awarded the title 'Highest Exporter in terms of Silver jewelry products' from Gems and Jewelry council of India for the last 17 years. Over 60 years we have been creating benchmarks in this industry with dedicated commitment of timely delivery at very stiff competitive prices. We provide personal and intensive customer service. The company’s straight forward approach builds trust and confidence with clients. We guarantee every shipment of silver jewelry we supply meets or exceed industry standards for sterling silver purity. Our quality control standards require that all our manufactured products are routinely submit to assay-testing for solid, consistent 925 sterling silver purity. We offer anti tarnish finish by dip process and can plate in flash, Micron gold plating and Palladium base rhodium plating and Rhodium plating as well. We also offer E-coating finish on some of our products.